In this digital age, where social media platforms have become an integral part of our lives, marketing strategies have undergone a huge shift. As a result, businesses have had to adapt to new methods to stay relevant and reach their target audience effectively. Influencer marketing has emerged as a powerful tool for hospitality businesses to connect with their customers on a more personal level. ‘40% of people trust an influencer more than their friends when buying online,’ dixit Yasmin Vantuykom, CEO of E-fluenz.
Today, consumers are increasingly turning to social media platforms (and especially TikTok for GenZ) to discover new travel destinations, unique experiences and trendy places to dine. This shift in consumer behaviour has led to a new era of marketing, one that relies on influencers to extend brands' reach and capture the attention of potential customers.
But what exactly is influencer marketing and why is it essential for hospitality entrepreneurs?
Simply put, influencer marketing involves partnering with prominent individuals on social media who have a significant following and influence on the buying decisions of their followers. For hospitality entrepreneurs, the benefits of influencer marketing are numerous. Some examples:1. By partnering with influencers who have a strong presence in the travel and lifestyle niche, entrepreneurs can tap into an already engaged audience that is actively seeking recommendations and experiences. 2. Influencers have the power to create authentic content that resonates with their followers, making their recommendations feel more genuine and trustworthy. 3. Through influencer marketing, a hospitality business can receive direct feedback from customers and influencers. This provides valuable insights that can help improve products, services and the overall customer experience.
At the Epic Community Platform, we will dive deeper into the world of influencer marketing and cover the different types of influencers, strategies to identify and partner with them and the key benefits that hospitality entrepreneurs can expect by incorporating influencer marketing into their overall business plan. So whether you are a hotel owner, a restaurant manager or a travel agency executive, buckle up and get ready to discover how to implement influencer marketing into your marketing strategy.
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Foto's: toyo studio
